Ranked #1 of 1,500 in the Vercel AI Accelerator, trusted by Cambridge, and the first EdTech in the world to monetize generative AI with over 200 million assessments delivered. We led platform-scale UX and design-system work across five services so partners, from credentialing bodies to publishers, could build AI-native products on one coherent system.

YC W19-backed, founded by IIT Delhi alumni, with 2,100+ students placed at an average of ₹7.4 LPA across 500+ hiring partners like Amazon, Visa, and Microsoft. We redesigned the marketing surface and built AccioTalent from scratch, driving a 32-33% lift in course signups and a 36% increase in job applications.

An AI Legal OS for in-house legal, procurement, and sales teams, backed by Early Game Ventures with a €1M pre-seed and founded by a Forbes 30 Under 30 operator. We've led product design across six phases over a year-long engagement, from a same-day UX audit that won the account to a full design system, v2 product, and Microsoft Word extension.

YC S24-backed, raised a $4M oversubscribed seed led by Race Capital with our pitch deck, with customers preventing 7,000+ data leaks and reducing AI costs by 70%. We've been the founding design partner for 20 months across three product pivots, shipping the design system, every product surface, the Framer marketing site, and the deck that closed the round.

Sequoia Surge-backed with a $3.7M seed, serving 20,000+ developers with DORA metrics, cycle time analytics, and maker-time insights across companies like Amenify and Bobble.ai. We co-led the full v3 redesign and dark-theme design system, running two weeks ahead of engineering so Hatica's team could ship each handed-off feature in three to four days.

Sourcing candidates from the alumni of Swiggy, Flipkart, Zomato, and Boat, with AI-match shortlisting, video resumes, quick-apply video, and map-based job discovery as category-first features. We revamped the full website across 10+ pages and redesigned the mobile app from scratch across 25-30 screens, stepping up both signup rate and download velocity on iOS and Android.

Asia's oldest stock exchange (est. 1875) under the aegis of SEBI, covered by Business Standard, Zee Business, and Business Today, launched 3 June 2025 at BSE's Mumbai HQ. We designed the product across three continuous phases over 18 months, from bootstrapped paper-trading MVP as FinVedas to a regulator-grade national platform with 10,000+ downloads.

A $2.5M seed-funded AI equity research platform built for Wall Street analysts, powered by the proprietary Pine-LLM and backed by SVQuad, Inventus Capital, and Cohesity founder Mohit Aron. We partnered across two years spanning V0 to post-V3, shipping two design-system generations, the Spreadsheet Builder, and brand-integrated social collateral.

Sequoia- and Stanford-backed, now powering autonomous AI marketing for KFC, Taco Bell, Kreation, and other global brands across SEO, paid ads, social, and review management. We were the founding design team for two years, shipping the full product across four pivots and transferring the design system to Cube's in-house designer for independent scaling.

Restaurant operations, reputation, and delivery management platform serving 1,500+ restaurants across 180+ cities, NYC-based with a Series A $10M led by Foundation Capital, Michael Seibel, Kyle Vogt, Daniel Kan, Jon Swanson, James Beshara, and I2BF Global Ventures, originally Forward Kitchens from the YC S19 cohort. We embedded as the design partnership replacing the previous US agency, ran a component-based design system migration to handle hyper-growth-stage scale, and collaborated daily with engineering via Slack. Outcomes: 200% faster feature deployment, 40% increase in user engagement, significant LTV growth, 65% reduction in design costs vs. the previous US agency.

A repeat engagement with Lambert Despaux of Schema Capital and Alldefi, building an AI marketing platform where autonomous agents handle content, SEO, paid ads, research, and operations end-to-end for B2B founders. We designed the full app interior at app.karum.ai across onboarding, multi-agent workflows, and credit-based billing in 15 days.

Vertical SaaS for senior-living care backed by Harlem Capital at seed stage, founded by ex-Lime / ex-Uber operations leader Jessie Lucci who personally worked as a Brookdale caregiver before starting the company. We embedded as extended design partner, joined customer-discovery calls with the CEO, and reframed the cluttered "data dump" dashboard into a streamlined modular system with progressive disclosure for non-technical healthcare operators. Outcomes: 45% increase in customer acquisition, 60% reduction in onboarding time, 3x faster task completion, 75% feature adoption.

AI-driven cybersecurity training platform (phishing simulations, human-risk training) founded in San Francisco by ex-UC Berkeley founder Avi Kapur and Luke Bousfield, with $550K raised across two seed rounds. We embedded as founding designer in stealth, architecting the entire product UX from CSS/Tailwind sketch into an intuitive enterprise platform, building the design system from scratch, and launching the marketing website with demo-conversion flow. Outcomes: 40% increase in demo-to-customer conversion, NPS 74, CSAT 95%.

Tech-ecommerce app from Tech Burner, the Shlok Srivastava creator empire reaching 12M+ YouTube subscribers across sister brands Layers and Overlays. We delivered 15-20 home-screen design explorations to lock the design identity (3-4x standard variation discipline), then full UX flows, IA, user research, and final app design. Creator-led commerce niche shipped with founder-personal approval on the final direction.

Raised a $5M seed co-led by Dynamo, Infinity, Defined Capital, and PayPal Ventures, founded by ex-PayPal and Simility fraud veterans with decades building risk systems for billions in global payments. We ran two sprints covering UX discovery, the full workflow builder redesign, and the complete design system, then came back to ship the home dashboard, order review workflow, and analytics dashboard that help customers like Mejuri cut returns by 8% and lift contribution margin by 10%.

Secondhand commercial-vehicle marketplace serving the Bharat truck-driver economy across trucks, trailers, mini-trucks, and transit mixers, an offline-to-online legacy-business migration. We ran a 6-7 month engagement covering brand from scratch, design system from scratch, full website and product (buying, searching, listing flows), marketing material, and Instagram + LinkedIn social design. Keystone craft moment: rejected the default chat or message CTA in favour of a "Give us a call" phone-first CTA based on direct user research with truck drivers, lifting inquiries significantly post-launch.

Official IRCTC-authorised food delivery platform for Indian train passengers, serving 100+ railway stations and 500+ restaurant partners. We ran a 3-month embedded engagement covering consumer landing page with mascot illustration system, buyer platform (PNR, station, train-number ordering flows), vendor platform (login, setup, outlet management), and bonus food-packaging design in month 3. Multi-surface marketplace design across buyer, vendor, marketing, and physical packaging shipped under one engagement, live at spicywagon.in.

Bootstrapped inventory SaaS keeping stock perfectly synced across Shopify, Amazon, and every sales channel in real time, used by over 2,000 e-commerce brands globally. We led senior product design across the dashboard and inventory flows for web, tablet, and mobile, the foundational engagement that defined how the platform handles real-time multi-channel sync at scale.

ABDM-patented, AI-powered healthcare-management platform for small clinics and independent practitioners across India, with a multi-year continuous engagement that signals the strongest possible client satisfaction. We led branding for sub-platforms (homeopathy, dentistry, ENT), white-labelling with MyPay, specialty-specific clinical flows, three role modules (doctor, receptionist, hospital), and progressive AI-feature integration as the platform introduced new capabilities. Live at drcfo.in with direct-founder cadence across the engagement.

Two-phase retail-experience design with Google Singapore Retail Sales & Marketing for the Pixel launch. We built an embedded 3-person team that shipped an AR/VR/XR experience for Pixel offline-stores using Meta Quest, plus pitch deck and infographics for senior-leadership pitch, then pivoted to a kiosk and tablet experience after hygiene constraints. 7,000+ shoppers engaged in the first month across 25 carrier outlets at Google Singapore HQ, accelerating innovation for the Pixel 7 launch.