Client
Industry
Mixed Reality (MR)
Service
Spatial Design
Timeline
5 Weeks
outcome
In just 5 weeks, we co-built an MR-powered virtual store experience for Google’s retail partners in Singapore — blending immersive design with lightning-fast performance.
With over 10,000+ shoppers engaged in the first month across 25 carrier outlets, the project became a standout case of how embedded design accelerates innovation at scale to promote Google's newest launched Pixel device: Pixel 7 and Pixel 7 Pro.
From interaction flows to environment design, our embedded team shaped a future-ready retail format that’s already influencing Google’s global rollouts.
“SAY wasn’t just a design partner—they operated like an extension of our product team. Their pace, clarity, and instinct for what users actually want made the entire experience seamless. We needed speed and precision, and they delivered both without missing a beat.”
Ashish Mittal
Sales Head at Google