HATICA

Rebranding a Dev Productivity SaaS for Conversion & Clarity

Rebranding a Dev Productivity SaaS for Conversion & Clarity

Rebranding a Dev Productivity SaaS for Conversion & Clarity

UX & Brand Refresh for a Fast-Growing Dev Tool

UX & Brand Refresh for a Fast-Growing Dev Tool

Client

Hatica

Industry

DevTools

Service

Product Redesign

Timeline

Feb 2024 - Sept 2024

outcome

Hatica’s powerful engineering insights platform needed a UX and brand presence to match its ambition. We conducted a deep UX audit, restructured their app for clarity and flow, and refreshed their website with a sharper, more confident brand identity. Post-revamp, Hatica reported smoother user onboarding, faster product adoption, and stronger traction with enterprise prospects. We helped them transform complexity into clarity—and positioned Hatica as the mature, scale-ready platform it is today.

Hatica’s powerful engineering insights platform needed a UX and brand presence to match its ambition. We conducted a deep UX audit, restructured their app for clarity and flow, and refreshed their website with a sharper, more confident brand identity. Post-revamp, Hatica reported smoother user onboarding, faster product adoption, and stronger traction with enterprise prospects. We helped them transform complexity into clarity—and positioned Hatica as the mature, scale-ready platform it is today.

“Working with SAY felt like lifting a weight off our team. They just got it — the problems, the vision, the users—and turned it all into a product and brand we’re genuinely proud of”

Naomi Chopra

Co-Founder & CEO at Hatica